New fall/winter collection


Explore the collection


Made for every ride.

New collection, three main ranges: Core, Advanced and Lab. We’ve got you covered no matter your plans.

  • LAB

    Aerodynamics / Lightweight

    Comfort / Performance
  • CORE

    Versatility for the day to day


Lightweight and aerodynamic apparel focused on maximum performance for racing and competition.

Lab Jacket

Taped shoulder seams, laser perforated pockets, DWR treatment, Plastotex membrane, reflective logos.
Shop now

Lab Thermal Bibshort

Suspenders, leg adjustment with silicone HIRU logo, DWR treatment, B-Tour curly thermal fabric.
Shop now

Lab Rain Jacket

Water-repellent double-slider zipper, sealed seams, reflective details, eVent DV Storm waterproof membrane.
Shop now

Technology Drives Performance

To shave those seconds from the stopwatch, you need technologies aimed at lighter, more aerodynamic garments which perform in any weather conditions, letting you focus on your best performance yet.

More features

DWR Treatment
Body maping
Dyed fabric
Wind proof
Event membrane

Heat sealed

Heat treatment of the seams ensures the most hermetic seal possible, preventing air or moisture from penetrating.

Overlock seams

Overlock stitching on the seams smooths these joints, ensuring greater elasticity and improving aerodynamics.


Waterproof rating of greater than 10,000 mm, heat-sealed seams and waterproof zipper.


Personalize your clothing for events, groups or clubs

Custom personalized, quality kit for your event or club. With HIRU it is easy! Our design team can help create the style that best suits your group, club or event and a wide range of clothing can be personalized.

Contact us

Get inspired


You test we ride

Every product that earns the HIRU name goes through countless kilometers of testing in all conditions. Many designs and materials don't meet our standards, and only the very best make it.

With this goal, we created the HIRU Test Team, a group of riders who test all our products to guarantee their quality in real life situations. If you want to be part of the team, then stay tuned: the HIRU Test Team will be recruiting new members soon.